SVOLTA
Like most companies creating products for kids, SVOLTA is inspired by their own children. So, naturally, in naming the brand, SVOLTA wanted to include them. They mixed up parts of their little boys’ first and middle names (Sterling and Volta) and came up with Svolta.
Out of due diligence, they had to make sure SVOLTA didn’t translate to anything weird or offensive and found...
In Italian, SVOLTA means a turn or a bend (in the road). Roman millennials have adopted the word and given it a new meaning --- luck. Both interpretations work for them.
Che svolta! SVOLTA imagine some lucky kid riding a Svolta scooter through many bends in the park road.
Out of due diligence, they had to make sure SVOLTA didn’t translate to anything weird or offensive and found...
In Italian, SVOLTA means a turn or a bend (in the road). Roman millennials have adopted the word and given it a new meaning --- luck. Both interpretations work for them.
Che svolta! SVOLTA imagine some lucky kid riding a Svolta scooter through many bends in the park road.
